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Free PPC Tools

Utilities for Google Ads professionals: audit landing pages, check Quality Score factors, build tracking links, estimate ROI, and generate conversion checklists without sharing an email.

ROI Calculator

Estimate how Quality Score improvements affect CPC, cost per lead, and monthly savings.

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UTM Builder

Build clean Google Ads tracking URLs with UTM, gbraid, and wbraid parameters.

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Ad Copy Analyzer

Check Google Ads headlines and descriptions against limits and coverage guidelines.

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Expanded

Landing Auditor

Run a structured landing page grader across SEO basics, Google Ads readiness, conversion readiness, trust, tracking, and speed/mobile heuristics.

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Quality Score Checker

Check whether a landing page supports Google Ads Quality Score with message match, HTTPS, trust, privacy, tracking, and mobile basics.

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Message Match Checker

Compare your ad promise with the page title, H1, body copy, CTA language, and offer proof.

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Final URL Checker

Validate redirects, HTTPS, canonical/noindex rules, UTM parameters, and common tracking scripts before sending paid traffic.

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Compliance Checker

Review landing page compliance basics before sending paid traffic: HTTPS, privacy links, trust signals, contact paths, and conversion tracking.

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Brief Generator

Turn a campaign idea into a landing page brief with sections, CTA guidance, trust signals, and tracking notes.

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CRO Checklist

Create a practical CRO checklist covering hero clarity, forms, trust, tracking, mobile, and follow-up.

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