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Free PPC Tools

Essential utilities for Google Ads professionals. Calculate ROI, build tracking links, and audit your ad copy — all in one place.

ROI & CPC Calculator

Estimate how Quality Score improvements affect your CPC, cost per conversion, and monthly savings. Plug in your numbers and see the impact instantly.

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UTM & gbraid Link Builder

Generate UTM-tagged URLs with optional iOS 14.5+ compatibility parameters (gbraid/wbraid). Copy your tracking links with one click.

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Ad Copy Analyzer

Check your Google Ads headlines and descriptions against character limits in real time. Visual progress bars show exactly where you stand.

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